Is launching a line of exclusive first layer shirts really a big dealIt is when they offer this level of comfort and protection.Okay. Another technical shirt in a sea of layering pieces isn't cause for much excitement. Or is it What if we told you that Helly Hansen's Marine First Layer Shirt lets you focus on enjoying your time out on the water rather than worrying about protecting yourself from the sun and staying comfortable That's what we thought, too. We collaborated with Helly Hansen to introduce a collection that not only meets the demands of our customers, but ourselves. We're all about the water lifestyle as well (you didn't think all we did was sell boating stuff did you). The Marine First Layer Shirt is designed to be worn alone when the weather is warm or with other layers as the temperature drops.UPF ProtectionAt the core of the Marine First Layer Shirts design is its UPF (Ultraviolet Protection Factor) construction. You know how unrelenting the sun can be, especially reflecting off the water. And if you're on an open sailboat, stand-up paddleboard, kayak, canoe, inflatable boat, bass boat, jet ski or any number of other craft without a cabin, shelter from the sun's damaging rays isn't always easy to come by. Just how much protection does this collection offer Depends. That's right, it depends on which color you select. Each color offers a unique UPF factor depending on the color-blocking design. Generally, the darker the color, the higher the UPF rating. For this shirt, the UPF sun protection ranges from UPF 25 for Shell Pink to UPF 50+ for Graphite Blue. Your choice.Lifa Stay Dry TechnologyUnless you're just along for the ride (and how much fun is that), most water-related activities require at least some degree of exertion. What usually happens as your activity level increases You sweat. Then your sweat hangs around and makes you feel cold, clammy, uncomfortable. Sound familiar Well Helly Hansen has an answer to that high-energy dilemma—Lifa Stay Dry Technology. This lightweight, two-layer fabric is based on a fiber that is constructed in a completely different way than most other synthetic base layers you'll find. When exposed to moisture (sweat included), the Lifa fibers immediately move it away from your skin to the surface of the fabric. That allows the moisture to quickly evaporate into the air or